Case study: a training institute lost sales over 90 days
Sales stayed weak while ads kept running. We reviewed targeting, the offer page, and follow-up speed, then measured the same period again.
Growth Analyst - Tornado Brain · 26 Apr 2026Before / after
Before
180Leads 90 days before
2.1%Conversion rate Before the change
3.1Cost per message Before the change
After
650Leads 90 days after
9.8%Conversion rate After the change
1.4Cost per message After the change
Analysis
68%Confidence
- A crowded auction raised the cost of attention
- The page explained the service before asking for the booking
- Follow-up was slower than the buyer's intent
The problem
- Sales stayed weak despite the spend
- Targeting was too broad
- The auction was crowded
The decision
- Rebuild the message around the booking
- Narrow the audience to search intent
- Shorten the landing page
- Reply within the same day
This is a practical study you can edit from the dashboard. The figures illustrate the pattern: the ad was reaching people, but the offer and follow-up were not turning attention into bookings.
