A failed campaign: where did the targeting go wrong?
Targeting fails when the ad reaches people who can watch but cannot buy.
Growth Analyst - Tornado Brain · 27 Apr 2026Before / after
Before
After
Analysis
- Targeting fails when the ad reaches people who can watch but cannot buy.
The problem
- A wide audience lowers the visible cost and raises the wrong customers.
- Interest on the platform is not purchase intent.
- Match the message to the stage: learn, compare, or buy.
The decision
Targeting fails when the ad reaches people who can watch but cannot buy.
A wide audience lowers the visible cost and raises the wrong customers.
Interest on the platform is not purchase intent.
Match the message to the stage: learn, compare, or buy.
