How ads are shown on Google
Google shows the ad where there is search or browsing intent, and the placement changes with the campaign type.
Growth Analyst - Tornado Brain · 18 Apr 2026Before / after
Before
After
Analysis
- Google shows the ad where there is search or browsing intent, and the placement changes with the campaign type.
The problem
- Google Search appears above or below the results for someone typing a request.
- The Display Network and YouTube reach people who are browsing, not necessarily searching.
- Search placement fits ready demand. Display fits an introduction.
The decision
Google shows the ad where there is search or browsing intent, and the placement changes with the campaign type.
Google Search appears above or below the results for someone typing a request.
The Display Network and YouTube reach people who are browsing, not necessarily searching.
Search placement fits ready demand. Display fits an introduction.
