How ads are shown on Meta
Meta distributes the ad inside Facebook and Instagram by the chance of a response, not by preference alone.
Growth Analyst - Tornado Brain · 18 Apr 2026Before / after
Before
After
Analysis
- Meta distributes the ad inside Facebook and Instagram by the chance of a response, not by preference alone.
The problem
- Feed, Stories, and Reels are different placements for the same campaign.
- Restricting the placement can raise the cost if the audience responds somewhere else.
- Read the placement together with the result: a message, a visit, or a view.
The decision
Meta distributes the ad inside Facebook and Instagram by the chance of a response, not by preference alone.
Feed, Stories, and Reels are different placements for the same campaign.
Restricting the placement can raise the cost if the audience responds somewhere else.
Read the placement together with the result: a message, a visit, or a view.
