Analytics
What to measure before judging a campaign, from the impression through to the sale.
Growth Analyst - Tornado Brain · 23 Apr 2026Before / after
Before
After
Analysis
- What to measure before judging a campaign, from the impression through to the sale.
The problem
- Separate reach from the click, the click from the message, and the message from the sale.
- Review the cost of each stage, not only the total spend.
- A weekly reading is clearer than a one-day verdict.
The decision
What to measure before judging a campaign, from the impression through to the sale.
Separate reach from the click, the click from the message, and the message from the sale.
Review the cost of each stage, not only the total spend.
A weekly reading is clearer than a one-day verdict.
